Poster Campaign September 2018
Welcome Boxes 2018
Poster Campaign September 2019
Poster Campaign October 2019

ServicesArt Direction, DesignYear2019

BoohooMAN was one of the first male, fast-fashion brands that The Student Marketing Company worked with – this following the success of their original Boohoo campaign – and we began our first chapter together at September 2018 Freshers’, with BoohooMAN announcing the inclusion of a 25% student discount via a flyer inside that season’s ‘Welcome Box’. The Student Marketing Company backed the campaign up nationally to ensure 360 marketing was achieved, with BoohooMAN also then offering ‘Free Delivery’!

For Freshers’ 2019, BoohooMAN’s vision was to match the essence of confidence and style that they already bring to female students. Men deserve diversity too, which is why BoohooMAN were eager to run an inclusivity campaign to raise awareness that the Boohoo group caters for ALL; regardless of gender, body size, race, or disability. The BoohooMAN x DENO collaboration in September 2019 did just this. In support, The Student Marketing Company ran a nationwide poster campaign to assist in building recognition of the BoohooMAN x DENO drop, which ranged from sizes XS to 5XXL, and thereby allowing ALL students the opportunity to access the very latest trends and affordable fashion.

The Freshers’ campaign was such a resounding success for all involved, that BoohooMAN wanted next to give back a special little something for all of their new customers. Following up with a sister campaign in November 2019, they introduced an incredible offer…’Free Delivery for 3 years’!

BoohooMAN are the first male, fast-fashion brand to launch a drop via The Student Marketing Company’s very newest service… our hugely successful poster campaigns are now live in the USA as of August 2020! Featuring Floyd Mayweather, this BoohooMAN push will run across 9 states (New York, Los Angeles, Vermont, Rhode Island, New Hampshire, Maine, Massachusetts, Florida, New Mexico) in a vibrant and engaging display, which has so far generated a massively successful response.

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