Halls Ad Hoc Distribution, 60k Cans (March 2020)

Carabao, the low-calorie energy drink brand, approached The Student Marketing Company with a request to implement an ad-hoc sampling campaign for our home-city of Manchester. The campaign began a few weeks later, with the task of providing Manchester students with 60,000 cans of Carabao in just 48 hours! In arrangement with our accommodation partners, we transported and made drops to multiple student accommodations across the city, where the cans were placed into individual fridges and into shared common rooms. Carabao relished the success, with the students craving for more.

And they will get it!




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