Oh Polly

Poster Campaign May 2019
Poster Campaign September 2019
Freshers Event Sep 2019
Poster Campaign January 2020
Poster Campaign May 2020

ClientOh PollyServicesNational Poster Campaign Year2019

The Student Marketing Company began working with Oh Polly, when a poster from one of their competitors on our stall caught their eye, at a conference in April 2019. Oh Polly were eager to begin working with us immediately, with a campaign going live just the following week. The campaign was successful in reaching the target of increasing student discount redemptions, and therefore they booked in 3 more campaigns.

The first campaign was planned strategically to coincide with the student loan drop. The Student Marketing Company rolled out a 360-nationwide poster campaign to ensure maximum engagement. Oh Polly provided a CTA to their 15% student discount via our poster campaigns.

Freshers’ Week is a fundamental in-road to unlocking the student world. Students are inundated with countless leaflets and other marketing material from hundreds of competing brands. 

An on-going trend with female fast-fashion retailers is to bring their brand to you physically via sample sales. Since Oh Polly wanted a physical presence to bolster their September poster campaign, we teamed up, and hosted their first-ever sample sale at The Student Marketing Company event ‘The Manchester Metropolitan Welcome Weekend’. This included: discounted fashion, edible freebies, branded stationery, and the ability to win prizes via competitions.

Posters In Situ

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