GHD came to us with an interest in targeting as many students as possible, using an OOH Campaign during Freshers’ 2019. GHD employed our Welcome Box strategy to hit up 200,000 students even before the Freshers’ period began. GHD placed an A5-flyer into every welcome box, which included a CTA to access an exclusive student discount. As an additional reward for also completing their student survey, GHD provided the prize of a “GHD Ultimate Styling Kit”; worth a whopping £500.

The positive feedback as reported by the student survey, proved that the strategy was a total success.  GHD were so pleased with the campaign, that they proceeded immediately to book in again for 2020!