Glossybox

Missy Empire is yet another neighbouring fashion brand located in our home town of Manchester. Missy Empire approached with the goal of creating brand awareness of their upcoming Student Sample Sale. The aim was to physically bring Missy Empire to as many students in Manchester as we could. The sample sale saw hundreds of students, eager to get their hand on the brand.

 

Following the success of this campaign, we continued to promote Missy Empire directly to students. Missy Empire featured in our 2018 Welcome Box, by providing students a huge branded ‘Missy Empire Lollypop’. This was an absolute hit, predominantly with the female students, who wanted to see more from Missy Empire! 

 

We resumed a further two nationwide poster campaigns, featuring an array of models and a CTA to their current and exclusive student discount. 

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