I Saw It First


National Poster Campaign October 2019

ClientI Saw It First ServicesNational Poster CampaignYear2019

Further to their unprecedented success in hitting the youth market – when having partnered with ITV’s ‘Love Island’ in October 2019 – I Saw It First’s collective eyes were opened to the value that The Student Marketing Company could bring in their endeavour to target a greater number of GenZ students.

I Saw It First recognised our ability to successfully hit millions of students across the UK over a short period of time, and were eager to book in a campaign. We then rolled out one of our super-effective 360-nationwide poster campaigns; the ambition to realise and to promote I Saw It First’s best-in-market CTA, and, to continue to raise brand awareness in the student market for them. This proved to be a fantastic, collaborative and rewarding effort for both. Student Beans reported a huge spike in I Saw It First redemptions on the back of this.

Posters In Situ

Privacy Preference Center