Papa John’s

PAST CAMPAIGNS

Promotional Pizza Boxes – 29,000 servicing 142,000 students
Poster Campaign – 50% off (February 2020)
Poster Campaign – (Spend £25 or more and get March 2019)

ClientPapa John'sServicesWelcome Boxes, Poster FramesYear2019

The Student Marketing Company has been working with Papa John’s since February 2019. We were challenged by them to get students interested in their student discounts to drive brand awareness and redemptions. Using our long-standing relationships with universities all over the country, we formulated a plan to help students engage with each other on their first day at university. We realised the idea of creating a custom-designed Papa John’s pizza box that we would distribute directly into student-shared kitchens before the new arrivals moved in.

We coined the slogan ‘Break The Ice Over A Slice’: this to encourage students to engage with each other, and in the knowledge that the majority of the youth market enjoy eating pizza (vegan options available!). After this success and phenomenal feedback from the campaign – from not only students but universities also – Papa John’s and The Student Marketing Company are now working together once again, and planning something even bigger and better; ready for the next coming academic year. Free pizza anyone…?

Privacy Preference Center