Poster Campaign April 2019 (10% Off)
Welcome Box Sept 2019 (20% Off)
Poster Campaign Sept 2019 (20% off)
Poster Campaign – Black Friday (Nov 2019
Poster Campaign (Jan 2019) 10%
Poster Campaign (April 2020) 10%

ClientSuperdrug ServicesPoster Campaigns, Welcome BoxesYear2019 - 2020

The Student Marketing Company and Superdrug have developed a strong partnership since early 2019 working on six campaigns in total so far, with huge plans for 2020/2021. After having such great success from our first campaign together promoting Superdrug’s ‘Health & Beauty Card’ we immediately planned strategic campaigns throughout the remaining year that aligned with key points in the student diary (Black Friday / Student Loan Drops / Freshers etc.).

In preparation for the new intake of students for September 2019, we launched a full UK poster campaign reaching up to 1.2 million students in a single day, which coincided with the gifting of our student welcome boxes to student halls. Superdrug included information in the boxes relating to their ‘10% off-all-year-round’ discount. A direct-download offer was also included in the 200,000 welcome boxes which had been placed in student accommodation bedrooms prior to the students moving in.

The survey from our welcome box clearly shows that Superdrug are a student favourite, 73.3% of students who received the welcome boxes said they would redeem the offer that was included. Another survey result revealed that 65.8% of students would like to see more offers from Superdrug. Using this information we have been able to plan and craft bigger and more engaging Superdrug campaigns ready for the next academic year.

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