Welcome Boxes 2019
National Poster Campaign 2019

ClientAdobeServicesWelcome Boxes, Poster FramesYear2019

Adobe’s collaboration with The Student Marketing Company may possibly be one of our highest-discount promotions to date saving students £404.40 a year each! Adobe approached The Student Marketing Company in preparation for the new intake of students in need of Adobe software to fulfil their course requirements, offering a huge 65% off all Adobe suite software. This was fated to create a following within the creative student world.

We combined our two most powerful marketing channels to ensure Adobe’s offering was seen by our huge portfolio of students. We launched a full-UK poster campaign reaching up to 1.2 million students daily, with our welcome boxes accompanying this campaign to reinforce the huge 65% off offering on the very first day of university when students will be purchasing software needed for their courses.

From our welcome box survey we found that 31.7% of students responded saying that they would redeem Adobe’s offer. Of these students, 66.3% said they would also attend an on-site Adobe workshop to help improve their digital skills.

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