Voxi wanted to promote their unique mobile PAYG offering to new students coming to university in 2020. They included 200,000 sim cards in our university branded welcome boxes, with an advertised offer of Endless Social Media, Calls, and Texts, as well as 45GB of data for £20 a month. This offer was made even more desirable by the first month being completely free!

The campaign was a huge success, so much so that Voxi have already confirmed an insert into our 2021 welcome boxes.